FEDMAP – Federal Marketing Action Plan

Agency Map:

Small businesses are challenged in the government contract arena with marketing for reasons of both time and budget restrictions. Being at a clear disadvantage with the large prime vendors, action plans are integral in managing your time and budgets better. What you may expect to receive with your tailored marketing action plan:

This includes creation and/or review of your SAM, Capabilities Statement(s), Website/Govt Landing page, etc. Your representative will walk through the creation and/or updating of your complete governmental profile with you piece by piece to ensure you’ve projected the appropriate image for your firm.

Step 2…Using Technology to Stay Competitive

Technology can help increase business efficiency and even expand operations. Technology provides us access to all contracting officers’ & prime vendors’ contact information, budgets & award history. The intelligence data will also sharpen your sights regarding open-market acquisitions and bid writing. This technology allows us to capture the contact information for each of the contracting officers under your main NAICS code that spent budget last year. We will create your email campaign and deliver it to each of these targeted officers from your email address.

Step 3…Action Plan

We guide you through a specific process of contacting these officers and following up to establish relationships. You will meet with your liaison to create and execute these actions while learning to identify sourcing opportunities & cementing new teaming partnerships. This program is designed for small businesses with limited time availability. Your liaison will spend a minimum of (5) hours directly guiding you through the use of best practices to manage whatever time you afford and ensure maximum long-term benefit to your business.

$3,995

Subcontractor Map:

This includes creation and/or review of your SAM, Capabilities Statement(s), Website/Govt Landing page, etc. Your representative will walk through the creation and/or updating of your complete governmental profile with you piece by piece to ensure you’ve projected the appropriate image for your firm.

Step 2…Using Technology to Stay Competitive

Technology can help increase business efficiency and even expand operations. Technology provides us access to all prime vendors’ contact information, & award history. The intelligence data will also sharpen your sights regarding open-market acquisitions and bid writing. This technology allows us to capture the contact information for each of the Prime Contractors including Contact information, and a custom email program to help engage with these Prime Contractors. We will create your email campaign and deliver it to each of these targeted Primes from your email address.

Step 3…Action Plan

We guide you through a specific process of contacting these Primes and following up to establish relationships. You will meet with your liaison to create and execute these actions while learning to identify sourcing opportunities & cementing new teaming partnerships. This program is designed for small businesses with limited time availability. Your liaison will spend a minimum of (5) hours directly guiding you through the use of best practices to manage whatever time you afford and ensure maximum long-term benefit to your business.

$2,995.00


Marketing Your Company

The term "marketing" is a common term, historically speaking it's a pretty wide category. Traditional marketing generally includes the following: many forms of advertising and marketing which encompasses the easiest types of marketing to recognize such as the advertisements which we hear and see daily which fall under of of the following four categories: print, broadcast, direct-mail and telephone.

But marketing becomes a different animal when your target is the U.S. government. In the commercial world, your target audience usually has a good idea of what they are buying, they're pretty familiar with the processes, the machines, etc.

However, when we market to the government, which includes government buyers and/or Procurement Officers (who buy the product, not the process) things are very different. In the government world, your "market” is a single customer or a small number of customers who are specifying what they want from you. There may only be a few potential targets, and little "typical” marketing is required.

Strategic Planning

Our Strategy Consulting Team is ready to help you market your goods and/or services to the Government Contractors. Here are a few things that our team will be helping you with to make sure your business is one of the prime businesses to choose from when contracts are being awarded. We will help you identify your core competencies, determine which agencies need what you provide, identify and capitalize on what sets you apart from the competition, and we will also help you decide if collaborating with other businesses to give the government a "total” package is something that you are interested in pursuing. Our Federal Contract Advisors, Inc. Strategy Consulting Team are experts in preparing your business to market to the federal government. Call our team of specialists today, 866-314-9004, to develop your winning marketing plan!

Government Formatted Website

Clients enrolled in our Simplified Acquisition Program receive a customized government-formatted website designed to bypass government spyware and firewalls and also include the information a procurement officer needs when awarding contracts. These federally formatted websites include:

  • Home Page
  • Vendor Profile
  • Capabilities Statement
  • Services Page
  • Past Performance