FEDMAP – Federal Marketing Action Plan

FEDMAP Marketing Options

The Federal Government is the largest purchaser of products and services in the world, the navigation of their databases can be frustrating, and learning the Governments buying habits and their spending trends can take many small businesses years to learn. Our FedMap Marketing Action plan is the answer to your growth as a federal contractor.

Subcontractor Map: $2995.00

  1. Review all of your government registrations: Sam, SBA (DSBS) profile, FBO review for email alerts
  2. Custom capabilities Statement: Your companies resume is designed to appeal to government agencies. Basically It speaks the government’s language.
  3. Contact information for Prime Contractors; This contact information includes, Name, email address, phone# and position in the company.
  4. Monthly email campaign to build relationships with the prime contractors to take advantage of sub-contracting and teaming arraignments.
  5. Follow up personal one on one consulting will be a big part of your success. Your business is assigned of one of our marketing consultants who will be working directly with you on your campaign.

Agency Map: $3995.00

  1. Review all of your government registrations: Sam, SBA (DSBS) profile, FBO review for email alerts
  2. Custom capabilities Statement: Your companies resume is designed to appeal to government agencies. Basically, It speaks the government’s language.
  3. Contact information for Contracting Officers, Contract Specialists, OSDBU officers and Prime Vendor This contact information includes, Name, email addresses, phone# and position in the agency.
  4. 4.Monthly email campaign to build relationships with the Agency officers and Prime contractors to take advantage of sub-contracting , teaming arraignments and set-aside opportunities for certified businesses.
  5. Follow up personal one on one consulting is going to be a big part of your success. Your business is assigned of one of our marketing consultants who will be working directly with you on your campaign.

Marketing Your Company

The term "marketing" is a common term, historically speaking it's a pretty wide category. Traditional marketing generally includes the following: many forms of advertising and marketing which encompasses the easiest types of marketing to recognize such as the advertisements which we hear and see daily which fall under of of the following four categories: print, broadcast, direct-mail and telephone.

But marketing becomes a different animal when your target is the U.S. government. In the commercial world, your target audience usually has a good idea of what they are buying, they're pretty familiar with the processes, the machines, etc.

However, when we market to the government, which includes government buyers and/or Procurement Officers (who buy the product, not the process) things are very different. In the government world, your "market” is a single customer or a small number of customers who are specifying what they want from you. There may only be a few potential targets, and little "typical” marketing is required.

Strategic Planning

Our Strategy Consulting Team is ready to help you market your goods and/or services to the Government Contractors. Here are a few things that our team will be helping you with to make sure your business is one of the prime businesses to choose from when contracts are being awarded. We will help you identify your core competencies, determine which agencies need what you provide, identify and capitalize on what sets you apart from the competition, and we will also help you decide if collaborating with other businesses to give the government a "total” package is something that you are interested in pursuing. Our Federal Contract Advisors, Inc. Strategy Consulting Team are experts in preparing your business to market to the federal government. Call our team of specialists today, 866-314-9004, to develop your winning marketing plan!

Government Formatted Website

Clients enrolled in our Simplified Acquisition Program receive a customized government-formatted website designed to bypass government spyware and firewalls and also include the information a procurement officer needs when awarding contracts. These federally formatted websites include:

  • Home Page
  • Vendor Profile
  • Capabilities Statement
  • Services Page
  • Past Performance